Back in 1999, we began working on a new theme for our website. We were obsessed with the color orange, so I decided to channel my love for vintage fruit crate labels as the next phase in our brand identity evolution.

This was also our first fully Flash-built site, packed with animations and interactions. Unfortunately, recreating it is tricky since Flash was discontinued around 2003, and the site was pulling data from remote files. I’m not sure I can ever reconstruct that setup, and I don’t think anyone recorded it.

I’ll share more when I dig up additional internal pages. It took months to build, so there’s still time to document it as part of our 25-year retrospective!