Make the Logo Smaller T-shirt
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Make the Logo Smaller. The battle cry of beleaguered art directors everywhere. Designers around the globe love wearing this not so subtle slogan to the office. Customers tell us it's become a catchphrase in the halls of many an agency thanks to our shirt.
Set in Neuzeit S, a 1966 geometric-grotesque hybrid redesign of Wilhelm C. Pischner's Neuzeit Grotesk, originally designed in 1928. Silkscreened in white on a black 4.2 oz. 100% ring-spun cotton unisex jersey.